A letter from Edie Lamort, feminist and sexual freedom activist, to the Co-operative Group about their latest censorship decision.
Just over five years ago I bought a flat in London SE1. One of my local shops happened to be the Co-op and on my first visit I picked up a Co-op membership form. Loyalty cards can come in handy after all, you get discounts and bonus points. This week the Co-op announced that they had given in to pressure from extremist groups and decided that Lads Mags must come in modesty bags. So as a Co-op member I decided to write a letter to Chief Executive, Steve Murrells. Here it is:
Co-operative Group Limited
PO Box 53
New Century House
31st July 2013
Dear Steve Murrells
As the Co-op is one of my local stores I decided to become a member and to use it when I can. I prefer use the independent shops and the Co-op rather than give yet more money to the ubiquitous Tesco. However with this weeks news that the Co-op will be demanding that Lad’s Mags to be sold in modesty bags I will no longer be shopping my local Co-op. The reasons for this are as follows.
As a woman I find the current trend towards more puritan values very disturbing. Lobby groups such as UK Feminista and Object represent the more extreme and fanatical end of this trend and I am very disappointed that the Co-op has buckled under pressure from them. With the proposed censoring of the Internet last week and the general moral panic at the moment about ‘sexualisation’ this is another retrograde step. It is almost like we are experiencing a sexual counter-revolution.
I am worried about this overall message that demonises the female body and buys into centuries old patriarchal tradition that female flesh is sinful and corrupting. It is this mentality that spurred the Witch Trials of the 16th Century and in more recent times has cast a veil of silence over sexual abuse. It leads to an environment where people are made to feel shame about a perfectly natural urge leading to anger and frustration rather than self-awareness and understanding.
The message the Co-operative is sending out is that it agrees with the backward idea that female sexuality and the female body is essentially a corrupting and bad thing and therefore must be hidden. That the female body is dirty, wrong, and bad. It is also extremely hypocritical as celebrity magazines such as OK and Heat are far more salacious and negative about bodies. I find it bizarre that you are ok with these gossip mags that foment insecurity around cellulite, weight etc but are not with ones showing confident and liberated women. Will you also require them to be covered up? What about videos games that regularly feature violence?
We have come along way since the 60s, and the emancipation of all of us to wear what we like (a woman will not longer be branded ‘tart’ for wearing a short skirt) and to explore our sexual selves, which has been a very important social force. I can guarantee you that if this trend towards puritanism continues we will see a rise in sexual harassment, sexual assault and rape. This is because the message you and others are sending is that sex and especially of the female kind is inherently wrong. This will make zealots more confident about chastising the ‘temptress’ or slut-shaming women who dare to be emancipated. The train of thought that goes ‘oh she’s a slut look at her she deserved it’ will be encouraged by actions such as modesty bags.
It also seems like a cheap publicity stunt, similar to David Cameron’s unworkable Internet porn ban. I am aware that the Co-operative Group is not the best financial shape and that a sensational press release will raise brand awareness for far less money than a broadcast advertising campaign.
I would urge you to reconsider your actions; meanwhile please find enclosed my membership card, as I no longer wish to be associated with your company.
Please feel free to add your voice at email@example.com or write a letter to the Manchester head office address above.